Allin Creatives

Startup & Innovation

We have the context and professional background to power the innovation ecosystem by storytelling. From kickoff to demo day, our corporate photography and videography team is right along your side.

The innovation ecosystem - Powered by stories

At the heart of every groundbreaking startup and innovation program lies a story waiting to be told. We specialize in bringing these stories to life through compelling visual narratives. Our team, a vibrant mix of former innovators and tech wizards, brings a unique understanding of the ecosystem your venture thrives in.

We're not just about capturing moments; we're about highlighting the essence of your innovation, the struggles, the breakthroughs, and the impact. With a background deeply rooted in the tech and innovation community, we grasp the nuances that make your story stand out. Let us help you showcase your journey in a way that resonates, inspires, and propels your vision forward.

Don't just take our word for it. Dive into our portfolio and case studies below to see the stories we've brought to life. Witness firsthand how our deep industry insights and creative prowess combine to tell visual narratives that not only captivate but also illuminate the path of innovation.

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How we made it happen

Case Study

Sustainability Open Innovation Challenge 2022 Kickoff Video

Goal

Celebrating success of past corporate-startup collaborations and having incoming corporates announce their participation.

Client

Agorize, Enterprise Singapore

Theme

“Reflections” - achieved through a visual metaphor with mirrors and actual reflections.

Deliverables

Talking head interview with b-roll and text animations.

Proposal

We drafted a proposal that aligned the goal, target audience, key messages of the video. On the visuals, the proposal included a moodboard, a storyboard, style and color and key graphical elements. A list of potential soundtracks was provided for the client to choose at this stage because it will set the tone and pace for the video.

Confirmation of Interviewees

With the proposal in confirmed, the last key ingredients for the video were the interviewees. We confirmed the representatives from each company involved in the challenge who will be interviewed, set a time and location for filming. An admin instruction containing information from the proposal, time and location of shoot and wardrobe advice was also sent to the interviewees.

Shoot

We covered some 10 interviews over 2 days at several different locations (including Sentosa!). A third of the interviewees were filmed in Enterprise Singapore’s office back-to-back.

Content Edit

To ensure that the direction of the first video draft is as on-brief as possible, we started with a “Content Edit”, where the transcript from usable parts of the interviews were pieced together cohesively to form the content of the final video. This took only a day to put together and enabled us to work lean and gather feedback that would have taken us much longer to address had we gone for drafting the video immediately after the shoot.

First Draft and Feedback

With the feedback from the content edit addressed, we rapidly drafted the first full version of the video, including subtitles, text animations and other motion graphics.

Delivery

After 2 minor revisions, the video, together with all raw footage, graphical elements and working edit files were submitted to the client.